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Accelerate Your Athletic Career


Meet The Team


Aaron Golub

Billy Giannouloudis

Billy is a Strategic Intervention Life Coach, trained by Tony Robbins and his team of world-renowned therapists. Billy takes the knowledge he has learned through his teachings as well as his experience working as a therapeutic mentor to help people break limiting patterns, set and achieve new goals in an action-based form, and become the person they were meant to be.


Billy has amassed a wealth of knowledge in many areas of life that he takes to his coaching clients with their mental, physical, and spiritual growth, and with the help of Aaron, he hopes to bring this growth to you.


For more on Billy, you can go to billyglifecoaching.com or search his name and find a few published articles on how he has impacted others

Aaron Golub is a high-performance coach who transforms people’s mindsets to overcome any obstacle they may face. Aaron uses his unique experiences and perspective to transform the lives of others.


Aaron became the first legally blind athlete to play football in a Division 1 game when he was at Tulane University.  He was a captain in his senior year and went on to also become an NFL free agent. Aaron never let his limited vision get in the way of his success.

The impossible is possible.

Image by Scott Webb

For the Next Generation

Of Elite Athletes

Together, Aaron and Billy created Amplify as a mentorship program for athletes to help them overcome any obstacle in their way. 


They focus on targeting what holds people back mentally, intellectually, physically, and spiritually, and use techniques to achieve lasting success in all areas of life. 


Through group mentoring, Aaron and Billy can break anyone’s bad habits and transform their lives. 


With Aaron’s inspirational knowledge through his own ups and downs in life, teaching him how life happens for you and not to you, he takes this to teams to spark them to achieve more.

Then with Billy’s strategic intervention life coaching skills and therapeutic background, he brings his own knowledge to each athlete, entrepreneur, or executive to help them achieve more and overcome the struggles that may pop up for all of us in an action-based way.


Success is a choice, so choose to dig deep, let go of your ego, and gain the confidence and abilities to win. 

Image by Nathan Shively

Frequently asked questions

What is Amplify Initiatives?

Together, Aaron and Billy created Amplify as a mentorship program for athletes to help them overcome any obstacle in their way.

Who is Amplify Initiatives for?

Athletes that want to shift their mental performance to achieve success in all areas and not just on the field. Combining the tools given here at Amplify will turn any athlete looking to grow into a massive success that can take them to many new levels.

How does it work?

Mixture of group and 1on1 mentoring Through a 60 day program, you will be immersed in our mentorship program. This includes -Group mentoring calls EVERY week -Access to our Video Vault where Aaron and Billy explain unique strategies on variety of topics to continue to help motivate and inspire you to grow -Access to our Group Community where you can develop relationships with other members and other athletes -Text support from Aaron or Billy from the Community

Why become a member?

If you’re an athlete looking to grow in your skills not just on the field but in the world and in yourself then Amplify is the answer. Through the expertise Aaron and Billy have personally grown and combined, anyone looking to focus and grow their mind, tap into their true potential, and spark their spirit is ready to join Amplify Initiatives. Growth outside the field on yourself and your goals carry over to your skillset on the field and it will show the more you build yourself. At Amplify, every tool you’d need will be at your disposal. Make the choice.


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